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Start Date
January, April, June, September

Duration
3 year(s) full-time

Mode
Online

Time Commitment
10 - 15 hours per week per course

Program Code
XBCD

Study as
Full-time or part-time

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Degree overview

  • Learn how to deliver effective communication strategies across a range of traditional and emerging media platforms with a focus on journalism, social media and content creation.

  • Develop the critical and analytical thinking skills required for strategic planning and communication management.

  • Choose a degree developed in consultation with industry experts and learn from academics who are leaders in their field.

  • Apply your knowledge in the workplace while you study and improve your communication skills before you graduate.

Snapshot

Snapshot

Study On Demand – a 100% online communication degree designed specifically for online learning. Take full control over your study - access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Powerful communication is about crafting the right message, at the right time to disseminate knowledge and information to a variety of audiences, across various channels and media. 

This degree will equip you with the knowledge and skills to create and deliver effective communication strategies across a range of traditional and emerging media platforms.

Along with your flair for writing, you’ll learn to build effective social media strategies, manage reputations in a crisis, as well as evaluate and improve communication practices. You’ll be able to swiftly apply your skills well before you graduate and will come out as a savvy communication professional ready to build your career in this fast-paced and dynamic industry.

What you'll learn

What you Learn

UniSA Online’s Bachelor of Communication prepares you to work across a vast, technologically diverse media landscape. Graduates will come out with the knowledge and skills that employers are looking for, no matter what industry you choose to work in.

You’ll develop expertise in core communication areas such as public relations, marketing, communication research, promotional communication and strategic communication planning – and you’ll graduate with specialist knowledge in journalism and social media, with the skills to deliver effective communication strategies across a range of industries and media platforms.

This degree allows you to apply what you’ve learned to real-world scenarios. In your final year, you’ll complete a comprehensive, industry-standard communication plan that you can add to your resume.

Study hours

Studying 100% online means you can engage with course materials at your own pace, whenever it suits you – there is no need to be online at a particular time. It’s flexible around your life so you can control your study schedule week by week. As a general rule, we recommend 10 to 15 hours of study a week for each course.

We have some great tools that will help you organise your study schedule. Your personalised learning planner allows you to keep on top of assessments and study workload while managing work and personal commitments.

Assessment

Assessment

All assessments, including exams (if required) are 100% online, meaning you’ll never need to travel to submit an assignment or find an exam venue.

Some of your assessments may include:

  • an industry-relevant project
  • an online presentation
  • essays and reports


Degree structure

Please note, courses may not be displayed in order of study.

Second year
book
book
book
book
Elective 1
, Note(s): 1 , Rule(s): 1
book
book
Elective 2
, Rule(s): 1
book
book
Third year
book
book
Elective 3
, Rule(s): 1
book
book
book
book
book
book
Elective 4
, Rule(s): 1

Study Communication on Demand

Dr Sally Lewis, Program Director: Communication and Media and Richard McInnes, Online Educational Designer: UniSA Online give an insight into what the Communication degree is about, and how the degree has been designed to suit busy adults on the go.

UniSA Video

Why Bachelor of Communication

Why this Degree

Communication is at the core of how we live today in an increasingly connected world – and skilled communicators are essential in every organisation.

Taught by academics with strong industry connections, you'll learn to develop effective communication strategies and engaging content for both traditional and new digital mediums.

Your understanding of media management, audience behaviour and professional writing is underpinned by a theoretical understanding of public communication and technical skills in writing and editing.

This degree will prepare you to work across a vast, technologically diverse media landscape. You’ll explore current and emerging trends in the field – so you can be confident that what you’re learning will prepare you for the workforce, no matter what industry you choose to work in.

Your career

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Communication gives students a wide range of employment options, both in terms of the type of work they undertake and the industry sectors in which they can be employed.

From healthcare, financial services, IT, community organisations to not-for-profit and government, the opportunities are endless. And the industry is constantly changing. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every organisation is involved in social media in one way or another.

A UniSA Online Communication degree can help you pursue the following careers:

  • Communication officer:
    Convey an organisation’s internal and external messages; plan and write content for promotional publications, websites, blogs and social media profiles; prepare media releases and liaise with journalists; develop advertising material for print, radio and television; and coordinate events.

  • Content creator and writer: 
    Develop compelling content, creative concepts and copy for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.

  • Digital and social media manager: 
    Build and execute social media and digital strategies; generate, edit, publish and share daily content on a range of platforms; create editorial calendars and distribution schedules; moderate all user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.

  • Media liaison officer: 
    Act as the point of contact for members of the press, journalists and other media representatives; develop communication materials including media releases, fact sheets, website copy and briefing notes for the media; coordinate media events; and undertake media monitoring.

  • PR coordinator: 
    Generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.

  • Marketing and communications officer: 
    Plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.

  • Corporate communication adviser:
    Prepare communication strategies and materials including media releases, briefing notes, thought leadership pieces, and speeches; build and develop strong relationships with key media and other external stakeholders; provide crisis and issues support when needed.

  • Online editor:
    Write, edit and proof-read compelling content across a range of online channels; engage with stakeholders across the organisation to collate and produce a range of topics; manage and monitor workflow to meet deadlines; publish website content using content management systems (CMS).

Study On Demand

Our online career-focused degrees give you full control and ultimate flexibility over your study. It’s Study On Demand, on your schedule, on your terms.

  • 100% online - no need to come onto campus
  • Four start dates in January, April, June and September
  • Learn in 10-week blocks
  • 24/7 access to learning resources
  • Online student support services seven days a week
  • All content available from the start of your course
  • Flexible around your life
  • Plan your study schedule ahead of time
  • Online credit check

Why UniSA Online?

Student services

Our graduates get jobs

You will be studying with a university known for its employment outcomes. Your UniSA degree is more than just a piece of paper – it will prepare you to start your career, or take it to the next level. In fact, UniSA undergraduates studying online have graduate employment rates well above the national average1.

Specifically designed for online learning

Our team of academic and online experts have created interactive and media-rich course material using innovative digital technology and state-of-the-art teaching and learning resources. Every degree has been specifically designed for online learning to ensure you graduate with the skills and knowledge for your future career.

Backed by industry

Every UniSA Online degree is overseen by an experienced industry advisory board. We've also consulted with industry experts with a wealth of experience to design course content that reflects the most cutting-edge developments in your field. Our industry connections will enrich your online study experience - you'll be presented with industry problems that real organisations face. You'll also gain the skills and knowledge that industry are telling us they need in graduates.

Expand your professional network from wherever you are

Online study doesn’t mean studying on your own. You’ll connect with a community of other like-minded students – you’ll be able to share, debate and collaborate ideas through virtual classrooms, online chat, video conferencing, and online communication tools.

 1Graduate Outcomes Survey 2017

Student support

Student services

Studying can be challenging, especially when you’re also juggling work and other life commitments. You’re not studying 9-5, Monday to Friday, which is why we provide personalised, extended hour support services – including on weekends – so you can get help when you need it. 

Dedicated Student Adviser support

Our Student Advisers will be an important part of your student journey – they’ll help you enrol, discuss your study goals, communication preferences, and will be your first point of call for all your general study questions. They’ll link you to an extensive range of support services and resources across the University and will help schedule appointments with specialised services if required.

Online tutor support seven days a week

Our tutors provide highly personalised support tailored to your needs. Along with guidance on assignments, they’ll provide advice on writing and referencing. If you have a question related to your course, you can expect to receive a response within 24 hours. Tutors are available seven days a week, including weeknights.

24/7 tech support

Our IT Help Desk is available 24/7 to provide assistance with your computer set up, student email, software requirements and other UniSA apps and student applications. You’ll be able to get support no matter what time it is.

24/7 digital environment

Our interactive online environment is a one-stop-shop for all your study needs. You’ll be able to track your progress through the student dashboard, plan your study schedule, receive reminders on due dates for tasks and assessments, as well as collaborate and network with a community of other like-minded students.

Using innovative technology in online education, your study experience will be highly personalised based on your learning activities throughout your degree. Just like your own personal study coach, you’ll get tailored feedback to enhance your learning outcomes and ensure you’re successful in your studies.

Student services

What others are saying

"I decided to study UniSA Online’s Communication degree because of the various topics and disciplines it covers. Once I graduate, I intend to pursue more senior-level roles within my current organisation. This degree will continue to equip me with further skills, knowledge and abilities that will provide an edge when it's time to move on to a role with more responsibility."

Jessica Chaudhry

Bachelor of Communication

Jess-Chaudhry.jpg

Jessica Chaudhry

Bachelor of Communication

"One thing that surprised me about studying with UniSA Online is the amount of support you get from your tutors. The ability to send a live message and have them respond on the same day – in some cases in only a few hours – is invaluable. They offer personalised advice and really listen to my questions and concerns, going beyond the perfunctory answers that you sometimes get from university tutors."

Katie Harris

Bachelor of Communication

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Katie Harris

Bachelor of Communication

"Uni SA have made it so easy, not only to learn online, but to enjoy your course and study area. Everything is neatly grouped in weeks and you can just click through the weeks to find what you're looking for. The coursework is engaging and presented in an easy to access and understand format. Also all of the materials and readings are right there waiting for you so you aren't trawling through a library or textbook constantly and there's always help if you need it with the live messaging, email and forum options."

Maekaela Rawlings

Bachelor of Communication

Maekaela-Rawlings.jpg

Maekaela Rawlings

Bachelor of Communication

"Studying online suited me perfectly as I continued to work full-time in the retail industry. The flexibility of online study allowed me to study from the comfort of my own home, and pursue an education that I otherwise would not have experienced - all of which have now helped me further my career."

Artyom Zinoviev

Graduate Diploma (Communications & PR)

Communication-Artyom-Zinoviev-Graduate.jpg

Artyom Zinoviev

Graduate Diploma (Communications & PR)

Industry facts

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Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015

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Employment for advertising, public relations and sales managers in Australia is projected to increase by 6,500 (5.2 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015

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Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1PwC Media and Entertainment Outlook report 2016

IT Requirements

As a general rule of thumb, any desktop or laptop computer purchased in the past three years should be capable of meeting your online learning needs. While mobile devices such as tablets and smartphones will be able to access most of your online course content, there are likely to be elements of most courses where we recommend you use a desktop or laptop computer. Your computer should be able to:

  • run a modern browser (Internet Explorer 10, Firefox 24, Safari 5, or Chrome 32 or later versions)
  • run Java, and in some cases Flash (devices running on Apple's iOS operating system, such as iPads, iPhones, do not run Flash)
  • run programs to create documents, spreadsheets and presentations
  • use a web camera and headset (or ear pods with microphone)
  • Some UniSA Online degrees require an online exam. The online exam software – Remote Proctor Now – has specific capability requirements. Please refer to the system requirements prior to conducting your exam to ensure your computer is compatible.

Access free IT software and resources

As a UniSA Online student, you'll:

  • Get free access to the full Office 365 ProPlus suite, which includes full versions of Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access and Lync software. Install the full suite on up to five different devices (PC and Mac compatible). 
  • Get 1Tb of personal storage that syncs with your PC or mobile device through OneDrive - it's like an extra hard drive that allows you to open any of your files from any of your devices, whenever you need them. 
  • Get free access to Lynda.com - Access more than 5000 video courses on a broad range of topics such as: the Microsoft Office suite, time management and study skills, health and wellbeing, communication and presentation skills, photography, film making and designing your own games or mobile apps.
  • Be able to connect with others using Skype for Business, Yammer and the Outlook Web App.

There are some degrees that have specialised software requirements. We've made this software available to students to access for free - you'll be able to download and install any of the required programs on your own device anywhere and anytime. See if your degree requires specialised software.

Check your device

Our computer system test will determine if your device has the base system resources and software required to study online. It'll also check the speed of your internet connection.

See if your computer, laptop or device is all set up and ready to go – it takes just a few seconds.

Online Course Facilitator

Previously a Communications Manager for over a decade and an active member of the Public Relations Institute of Australia, I have taught at a number of Australian tertiary institutions in Australian and Vietnam. I am also a current PhD candidate exploring the changing communication needs of academics. I am excited to be an Online Course Facilitator in Communication, bringing a commitment to student-centred learning and high quality teaching to the role.

Kim Burley

Online Course Facilitator

Enquire
Portrait image for Kim Burley
Portrait image for Kim Burley

Kim Burley

Online Course Facilitator

Enquire

How to apply

The application process is easy – just follow these simple steps:

  1. Check your eligibility
    Take our eligibility checker and answer a few short questions to see if you’re eligible. You’ll be given an option to continue your application, save it for later or request a call back from a Degree Adviser if you have any questions.

  2. Receive your conditional offer
    Once you complete the eligibility checker, you’ll receive an email with your conditional offer to start studying with UniSA Online. It will have all the information you need to complete your application.

  3. Complete your application and send through your documents
    In order to proceed with your conditional offer, you’ll need to complete your application and provide required evidence of your previous study or work experience.

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