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Start Date
January, April, July, September

Duration
3 year(s) full-time

Mode
Online

Time Commitment
10 - 15 hours per week per course

Program Code
XBMN

Study as
Full-time or part-time

Check your eligibility
Answer a few short questions to determine your eligibility
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Degree overview

  • Develop a versatile skill set in social media, advertising, public relations, content creation, marketing analytics, retailing, and brand management.

  • Learn emerging trends in digital marketing including online advertising, mobile marketing, and customer relationship management (CRM) strategies.

  • Combine creative thinking and data analysis to develop effective integrated marketing and communication campaigns in a digital era.

  • Be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise brands like Google, Kellogg’s and Unilever.

  • UniSA is a global leader in Brand Management research*.

  • UniSA Business School is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018.

*AFR BOSS Magazine, April 2018 – League of Scholars

Snapshot

Snapshot

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.

Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.

Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

What you'll learn

What you Learn

Study a combination of courses from UniSA Online’s Bachelor of Business (Marketing) and Bachelor of Communication degrees.

Equip yourself with an understanding of both the ‘how’ and ‘why’ behind consumers’ digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.

Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You’ll also explore corporate social responsibility, sponsorship, and crisis communication.

Digital marketing is a strong focus in this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You’ll also explore trends in mobile marketing and develop strategies to increase website traffic.

Study hours

Studying 100% online means you can engage with course materials at your own pace, whenever it suits you – there is no need to be online at a particular time. It’s flexible around your life so you can control your study schedule week by week. As a general rule, we recommend 10 to 15 hours of study a week for each course.

Assessment

Assessment

All assessments, including exams (if required) are 100% online, meaning you’ll never need to travel to submit an assignment or find an exam venue.

Some of your assessments may include:

  • an industry-relevant project
  • an online presentation
  • essays and reports


Degree structure

Please note, courses may not be displayed in order of study.

First year
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book
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UO Consumer Behaviour (MARK 1016)
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UO Business Law (LAWS 1019)
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Second year
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book
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Elective
, Note(s): 1
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UO Advertising (MARK 2033)
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Third year
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UO Digital Marketing (MARK 3023)
book
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UO Retailing (MARK 2036)
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book
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UO Branding (MARK 3020)
book

Why Bachelor of Marketing and Communication

Why this Degree

UniSA is ranked as a global leader in Brand Management research1.
Our research in the area of marketing is recognised as above world-class2.

Allied with UniSA, The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. As a student, you’ll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands including Google, Kellogg’s and Unilever. Content taught in our communication courses is also informed by specialist research undertaken in the public communication, social media, and public relations sectors.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands – our real-world approach to studying marketing and communication makes our degrees hyper-relevant and valued by industry. In your final year, you’ll also complete a comprehensive, industry-standard communication plan that you can use to nail that next job interview.

1 AFR BOSS Magazine, April 2018 – League of Scholars
2 2015 Excellence in Research for Australia (ERA)

Your career

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A career in marketing and communication can take you in several different directions – from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).

Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.

While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too – the world is your oyster!

A UniSA Online Marketing and Communication degree can help you pursue the following careers:

  • Marketing and communication professional:
    plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.
  • Brand and advertising manager:
    plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered to the right customers at the right time in the right medium; and create brand style guidelines for an organisation.
  • Media planner:
    Combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
  • Digital and social media manager:
    build and execute social media and digital strategies; publish and edit content on a range of platforms; create editorial calendars and distribution schedules; moderate, capture and repurpose user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
  • PR coordinator:
    generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
  • Content creator and writer:
    develop compelling content and creative concepts for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
  • Market analyst:
    perform research and gather data to help an organisation market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.

Learn more about your career in Marketing >

Learn more about your career in Communication >

Study On Demand

Our online career-focused degrees give you full control and ultimate flexibility over your study. It’s Study On Demand, on your schedule, on your terms.

  • 100% online - no need to come onto campus
  • Four start dates in January, April, July and September
  • Learn in 10-week blocks
  • 24/7 access to learning resources
  • Online student support services seven days a week
  • All content available from the start of your course
  • Flexible around your life
  • Plan your study schedule ahead of time
  • Online credit check

Why UniSA Online?

Student services

Our graduates get jobs

You will be studying with a university known for its employment outcomes. Your UniSA degree is more than just a piece of paper – it will prepare you to start your career, or take it to the next level. In fact, UniSA undergraduates studying online have graduate employment rates well above the national average1.

Specifically designed for online learning

Our team of academic and online experts have created interactive and media-rich course material using innovative digital technology and state-of-the-art teaching and learning resources. Every degree has been specifically designed for online learning to ensure you graduate with the skills and knowledge for your future career.

Backed by industry

Every UniSA Online degree is overseen by an experienced industry advisory board. We've also consulted with industry experts with a wealth of experience to design course content that reflects the most cutting-edge developments in your field. Our industry connections will enrich your online study experience - you'll be presented with industry problems that real organisations face. You'll also gain the skills and knowledge that industry are telling us they need in graduates.

Expand your professional network from wherever you are

Online study doesn’t mean studying on your own. You’ll connect with a community of other like-minded students – you’ll be able to share, debate and collaborate ideas through virtual classrooms, online chat, video conferencing, and online communication tools.

 1UniSA External UG full-time employment rate 83%
Graduate Outcomes Survey 2018

Student support

Student services

Studying can be challenging, especially when you’re also juggling work and other life commitments. You’re not studying 9-5, Monday to Friday, which is why we provide personalised, extended hour support services – including on weekends – so you can get help when you need it. 

Dedicated Student Adviser support

Our Student Advisers will be an important part of your student journey – they’ll help you enrol, discuss your study goals, communication preferences, and will be your first point of call for all your general study questions. They’ll link you to an extensive range of support services and resources across the University and will help schedule appointments with specialised services if required.

Online tutor support seven days a week

Our tutors provide highly personalised support tailored to your needs. Along with guidance on assignments, they’ll provide advice on writing and referencing. If you have a question related to your course, you can expect to receive a response within 24 hours. Tutors are available seven days a week, including weeknights.

24/7 tech support

Our IT Help Desk is available 24/7 to provide assistance with your computer set up, student email, software requirements and other UniSA apps and student applications. You’ll be able to get support no matter what time it is.

24/7 digital environment

Our interactive online environment is a one-stop-shop for all your study needs. You’ll be able to track your progress through the student dashboard, plan your study schedule, receive reminders on due dates for tasks and assessments, as well as collaborate and network with a community of other like-minded students.

Using innovative technology in online education, your study experience will be highly personalised based on your learning activities throughout your degree. Just like your own personal study coach, you’ll get tailored feedback to enhance your learning outcomes and ensure you’re successful in your studies.

Student services

Industry facts

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Strong employment growth is predicted over the next five years. The number of marketing and communication professionals is expected to increase to 70,300*.

*joboutlook.gov.au

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90% of large businesses and more than 40% of small-to-medium-sized businesses now have a strategy for their social media investment*.

*Sensis Social Media report 2017

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Online advertising will represent $8.2 billion or 51% of all advertising expenditure in Australia by 2019*.

*PwC media and Entertainment Outlook report 2016.

IT Requirements

As a general rule of thumb, any desktop or laptop computer purchased in the past three years should be capable of meeting your online learning needs. While mobile devices such as tablets and smartphones will be able to access most of your online course content, there are likely to be elements of most courses where we recommend you use a desktop or laptop computer. Your computer should be able to:

  • run a modern browser (Internet Explorer 10, Firefox 24, Safari 5, or Chrome 32 or later versions)
  • run Java, and in some cases Flash (devices running on Apple's iOS operating system, such as iPads, iPhones, do not run Flash)
  • run programs to create documents, spreadsheets and presentations
  • use a web camera and headset (or ear pods with microphone)
  • Some UniSA Online degrees require an online exam. The online exam software – Remote Proctor Now – has specific capability requirements. Please refer to the system requirements prior to conducting your exam to ensure your computer is compatible.

Access free IT software and resources

As a UniSA Online student, you'll:

  • Get free access to the full Office 365 ProPlus suite, which includes full versions of Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access and Lync software. Install the full suite on up to five different devices (PC and Mac compatible). 
  • Get 1Tb of personal storage that syncs with your PC or mobile device through OneDrive - it's like an extra hard drive that allows you to open any of your files from any of your devices, whenever you need them. 
  • Get free access to Lynda.com - Access more than 5000 video courses on a broad range of topics such as: the Microsoft Office suite, time management and study skills, health and wellbeing, communication and presentation skills, photography, film making and designing your own games or mobile apps.
  • Be able to connect with others using Skype for Business, Yammer and the Outlook Web App.

There are some degrees that have specialised software requirements. We've made this software available to students to access for free - you'll be able to download and install any of the required programs on your own device anywhere and anytime. See if your degree requires specialised software.

Check your device

Our computer system test will determine if your device has the base system resources and software required to study online. It'll also check the speed of your internet connection.

See if your computer, laptop or device is all set up and ready to go – it takes just a few seconds.

How to apply

The application process is easy – just follow these simple steps:

  1. Check your eligibility

    Take our eligibility checker and answer a few short questions to see if you’re eligible. You’ll be given an option to continue your application, save it for later or request a call back from a Degree Adviser if you have any questions.

  2. Gather your relevant documents

    If you're eligible, you'll receive an email outlining the entry requirements and the relevant documentation you need in order to be considered.

    In order to verify your academic qualifications, you'll need to upload relevant documents like your official parchment, certificates or transcripts. If you have work experience, you will need to upload your CV as well as any other documents like work references, professional recognition or accreditation or your training certification.

    Your email will contain information on the specific documents you need to provide as well as a link to log in to your application. You'll be asked to create an account and set your own password.

  3. Complete your application and send through your documents

    In order to proceed with your conditional offer, you’ll need to complete your application and provide required evidence of your previous study or work experience.

Alternative Pathways

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