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In an increasingly digital world, marketers have faced unprecedented change over the past few years – and this is not slowing down any time soon.

As new channels, new technology and new consumer models continue to evolve, employers are looking for people with the skills to adapt quickly and stay abreast of the latest developments. From campaign coordination to social media management, and market research and data analysis, we’ve collated the most in-demand skills marketing professionals need to succeed in our 20-page career guide.

Top marketing skills employers look for

  1. Ability to coordinate integrated marketing and advertising campaigns
  2. Ability to conduct market research and interpret qualitative and quantitative data
  3. Familiarisation with social media channels like Facebook, Twitter, LinkedIn, Instagram and Snapchat
  4. Strong verbal and written communication skills
  5. Ability to develop compelling and engaging content

Get Your Marketing Career Guide

Discover the essential skills marketers need to succeed, career opportunities, and industry trends in your free 20-page career guide.

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Marketing Jobs

Employers are looking for savvy business professionals who can create integrated campaigns that cut through the clutter, build meaningful relationships with customers, improve their competitive advantage and achieve organisational objectives.

A career in marketing can take you in several different directions – from traditional advertising, PR and digital marketing. Having a broad skill set will be invaluable to your career. However, you may choose to hone your expertise in a more specialised role.

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Market Analyst

Market analysts perform research and gather data to help a company market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, and measure the effectiveness of marketing activities and strategies.

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Media planner

Media planners combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources, and manage client relationships.

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Digital marketer

Digital marketers develop and manage digital marketing campaigns and projects; optimise website content for best SEO results; manage reporting dashboards, paid search and marketing automation strategies; and develop social media strategies for an organisation.

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Brand manager

Brand managers plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered; and create brand style guidelines for an organisation.

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Marketing and communications officer

Marketing and communications officers plan, develop and produce marketing and communication materials; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns.

How do you get into marketing?

If you’re looking to make a career change in Marketing, studying a university degree is a great option to launch your new career. UniSA Online’s Marketing degree will give you the knowledge and skills that employers are looking for while giving you the flexibility to continue working while you study.

Want to upskill in your current role?

Are you currently working in marketing, communication, or PR roles and want to expand your skills to advance your career? Or perhaps you work in a completely different industry and are required to perform marketing-related functions for an organisation, and have learnt your skills on the job.

People interested in studying a marketing degree can come from a range of roles including:

  • Marketing and communications assistant
  • Digital marketing officer
  • Advertising executive
  • Public relations officer
  • Media planner
  • Sales representative
  • Event organiser

Whether you’re looking to upskill and advance your current career or embark on a career change, UniSA Online’s Marketing degree will give you the skills to help you achieve your goals.

Study Marketing 100% online

Develop a broad skill set in brand management, advertising, retailing, strategic marketing, market research, as well as business intelligence and analytics. Learn from experts who advise global brands like P&G, Nestlé and ESPN.

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terri feil

Industry insight

My Marketing degree gave me an insight into a great number of areas related to marketing, from business management to communications, public relations and even law. Developing an understanding of these professions was beneficial in a number of ways – but has helped my career working at a large national organisation greatly.

My role at Bendigo and Adelaide Bank works closely with other internal teams - coincidently including social media, public relations and law teams - and my studies in these areas have supported my knowledge of the functions and their responsibilities. Essentially this means I know what they do, why they do it, and how.

Terri Feil
UniSA graduate
Marketing Manager
Bendigo and Adelaide Bank

UniSA also offers a range of other online degrees that can be studied off-campus. Some on campus study may be required.

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