Skip to content
unisa logo

The way people and organisations gather information, consume content, source stories, deliver news, and interact with audiences is constantly in flux. Communication professionals who can adapt fast, as well as develop effective communication strategies and engaging content for emerging digital platforms are needed in every organisation.

From social media to PR and content marketing, we’ve collated the most in-demand skills communication professionals need to succeed in our 20-page career guide.

Top communication skills employers look for

  1. Strategic communication planning – develop strategies, tactics, budgets and schedules for campaigns
  2. Online journalism and news reporting - shape news and editorial decisions using website analytics
  3. Integrate social media into successful marketing and communication strategies
  4. Use PR to generate positive publicity and enhance an organisation’s reputation
  5. Develop compelling and engaging content across multiple platforms for diverse audiences

Get Your Communication Career Guide

Discover the essential skills Communication professionals need to succeed, career opportunities, and industry trends in your free 20-page career guide.

Privacy

Communication Jobs

Communication gives students a wide range of employment options, both in terms of the type of work they undertake and the industry sectors in which they can be employed. From healthcare, financial services, IT, community organisations to not-for-profit and government, the opportunities are endless. And the industry is constantly changing. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every organisation is involved in social media in one way or another.

documents

Communication officer

Communication officers convey an organisation's messages; plan and write content for promotional publications, websites and social media profiles. Communication officers also prepare media releases and liaise with journalists to develop advertising material for print, radio and television.

pencil

Content creator and writer

Content creators develop compelling content, creative concepts and copy for a range of marketing and communication materials. Content creators work closely with designers, web developers, photographers and videographers to continually optimise content.

like-thumbs-up

Digital and social media manager

Digital and social media managers build and execute social media and digital strategies; generate and publish daily content on a range of platforms. Digital and social media managers also create editorial calendars and continuously improve and optimise campaigns by analysing social data and metrics.

people-swap-reorganise

Media liaison officer

Media liaison officers act as the point of contact for members of the press, journalists and other media representatives. Media liaison also involves developing communication materials including media releases, fact sheets, website copy and briefing notes for the media.

column-chart-growth

PR coordinator

PR coordinators generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media. PR coordinators also develop crisis communication strategies and manage reputation issues.

megaphone-feedback-broadcast

Marketing and communication officer

Marketing and communications officers plan and develop marketing and communication materials for online and print; monitor social media ctivity and repond to comments and enquirires. Marketing and communications officers also develop reports and track ROI for campaigns.

presentation-public-speaking

Corporate communication adviser

Corporate communication advisers prepare communication strategies and materials including media releases, briefing notes and speeches. Corporate communication advisers also provide crisis and issues support when needed.

online-portal

Online editor

Online editors write, edit and proof-read compelling content across a range of online channels. Online editors engage with stakeholders across the organisation to manage and monitor workflow to meet deadlines, and publish content using content management systems (CMS).

Looking to change your career?

If you’re looking to make a career change and become a savvy communication professional, studying a university degree is a great option to launch your new career. UniSA Online’s Communication degree will give you the knowledge and skills that employers are looking for while giving you the flexibility to continue working while you study.

Want to move up in your current role?

Are you currently working in marketing, communication, or PR roles and want to expand your skills to advance your career? Or perhaps you work in a completely different industry and are required to perform communication-related functions for an organisation, and have learnt your skills on the job. This degree will complement your work experience, giving you a competitive edge to take the next step in your career.

People interested in a communication degree can come from a range of roles including:

  • Public relations / public affairs officer
  • Marketing communication / digital marketing officer
  • Marketing assistant
  • Digital content producer
  • Media adviser

Whether you’re looking to upskill and advance your current career or embark on a career change, UniSA Online’s Communication degree will give you the skills to help you achieve your goals.

Study Communication 100% online

Develop expertise in core communication areas such as public relations, marketing, communication research, promotional communication and strategic communication planning – and graduate with specialist knowledge in journalism and social media.

Learn more
Sarah Gower

Industry insight

There is increasing demand for communication professionals who can creatively pitch stories, and strong writing and editing skills are essential for online communications.

When that’s combined with a strategic understanding of the media and knowledge of audience behaviour, it is a highly sought after combination.

Sarah Gower
Principal Media and Engagement Officer
Department for Industry and Skills

UniSA also offers a range of other online degrees that can be studied off-campus. Some on campus study may be required.

Arts & Social Science  |  Business  |  Education & Teaching  |  Engineering  |  Health  |  IT  |  MBA  |  Nursing & Midwifery