UO Communication Research Methods
Undergraduate
Course aim
To develop students' skills in the design and administration of methods of social research and evaluation that inform current and emerging communication practice.
Course content
Building experience gained in introductory courses, students will develop knowledge of the use and application of communication research methods in both professional practice and critique of research in practice. Students will reflect on the construction and deployment of a range of research methods, both quantitative and qualitative, and also undertake detailed evaluation, assessment and use of the data produced by these methods. Students will investigate the contemporary use and value placed on the use of research and data, and the associated ethical, legal and administrative issues.
Textbooks
Weerakkody, Niranjala Damayanthi 2015, Research Methods for Media and Communication, 2nd ed, Oxford University Press, South Melbourne, Victoria
Prerequisites
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
COMM 1076 | UO Public Relations: Theory and Practice |
COMM 1072 | UO Communication and Media |
Corequisite(s)
Nil
Teaching Method
Component | Duration | ||
---|---|---|---|
EXTERNAL, ONLINE ACTIVITY | |||
Online | 10 weeks x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Presentation, Reflection, Report, Test/Quiz
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation