UO Communication Research Methods

Course aim

To develop students' skills in the design and administration of methods of social research and evaluation that inform current and emerging communication practice.

Course content

Building experience gained in introductory courses, students will develop knowledge of the use and application of communication research methods in both professional practice and critique of  research in practice.  Students will reflect on the construction and deployment of a range of research methods, both quantitative and qualitative, and also undertake detailed evaluation, assessment and use of the data produced by these methods. Students will investigate the contemporary use and value placed on the use of research and data, and the associated ethical, legal and administrative issues.

Textbooks

Weerakkody, Niranjala Damayanthi 2015, Research Methods for Media and Communication, 2nd ed, Oxford University Press, South Melbourne, Victoria

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1072	UO Communication and Media
COMM 1076	UO Public Relations: Theory and Practice

Corequisite(s)

Nil

Teaching Method

Component	Duration
EXTERNAL, ONLINE ACTIVITY
Online	10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Reflection, Report, Test/Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation