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Marketing and Communication
Discipline info for International students
Interested in Marketing and Communication?
A degree in marketing and/or communication can take your career in countless directions.
It can open up the worlds of advertising, PR, digital marketing and social media. It can land you in data-driven analytical roles, help you to focus on writing and content creation, or maybe even launch your own business. Whether you’re in need of a broad set of skills or a specialised area of expertise, with our marketing and communication degrees, the career opportunities are endless.
UniSA Online offers the following Marketing and Communication degrees
Choose your level of study
What study option is right for me?
Swipe table right 
Bachelor of Business (Marketing) |
Bachelor of Communication |
Bachelor of Marketing and Communication |
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What are the key differences? |
Develop a solid understanding of business fundamentals before moving into your marketing specialisation. Study courses in market research, business intelligence and analytics, consumer behaviour, advertising, retailing and brand management. |
Focus your studies on social media, content creation and/or journalism.
Develop technical skills in writing and editing. Study courses in public relations, communication research, promotional communication and strategic communication planning. |
Develop a broad and versatile skill set across areas including social media, advertising, public relations, content creation, marketing analytics, retailing and brand management. Study a combination of courses from the Bachelor of Business (Marketing) and Bachelor of Communication. |
Career opportunities |
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Unique courses in your degree |
Unique courses you'll study that aren't included in the Bachelor of Marketing and Communication:
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Unique courses you'll study that aren't included in the Bachelor of Marketing and Communication:
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Digital Marketing is a unique course to this degree. Learn emerging trends in digital marketing including online advertising, mobile marketing, and customer relationship management (CRM) strategies. |
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Credit offered |
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Become a social media expert
Elevate your marketing and communications career with in-demand social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.
Choose the following courses as part of your elective sequence to graduate with a minor in social media:
- Introduction to social media
- Content creation for media
- Media Law and Ethics
- Social Media Engagement
Industry insight
"I lead a team that's responsible for Foodland's advertising, communications, media, sponsorships, public relations, and consumer insights. No two days are ever alike. One day, I might be planning the next advertising campaign and media schedule, the next I could be talking about opportunities with a new sponsor and planning point of sale material. Having such a diverse skill set in both marketing and communication, while staying abreast of all the digital platforms, is pivotal to my role. "
Christopher Villani
UniSA graduate
General Manager of Marketing, Brand and Insights
Foodland Supermakets