UO Digital Technologies in Tourism, Events and Hospitality

Course aim

To enable students to exploit Information and Communication Technologies (ICT) to improve tourism, event and hospitality business practices. 

Course content

Digital and its impact on tourist behaviour; Digitisation of value chain and systems; E-commerce and e-marketing; Electronic distribution channels in tourism; Social media marketing; Social commerce and collaborative commerce (the sharing economy) in tourism; Destination Management Systems (DMS); Smart destinations and smart tourism.

Textbooks

Benckendorff, P., Xiang, Z. & Sheldon, P. 2019, Tourism Information Technology, 3rd Edition, CABI, Oxfordshire, UK

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
TOUR 1003	UO Fundamentals of Global Tourism & Hospitality

Successful completion of 54 units.

Corequisite(s)

Nil

Teaching Method

Component	Duration
EXTERNAL, ONLINE ACTIVITY
Online	10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation