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Area/Catalogue
MARK 2037

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Course Level
Undergraduate

online

Study Method
100% online

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Course ID
168895

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Unit Value
4.5

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UniSA Online Elective Course
Yes

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Duration
10 weeks

fees
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Availability/Timetable(s)
Study Period 1

Course aim

To provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.

Course content

Cross-disciplinary approach to addressing social challenges; principles of marketing; social marketing; fundamentals of consumer behaviour; social marketing intervention; formative consumer research; industry practitioner perspective; tools of communication and behaviour influence; behaviour change metrics and evaluation.

Textbooks

Nil

Prerequisites

Nil

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, UNISA ONLINE, ONLINE
Online 10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Task Length Weighting Duration
EXTERNAL, UNISA ONLINE, ONLINE
Portfolio 2000 50% N/A
Report 2500 50% -

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators

Degree this course is offered in