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Area/Catalogue
MARK 3023

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Course Level
Undergraduate

online

Fully Online
Yes

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Course ID
168588

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Unit Value
4.5

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UniSA Online Elective Course
Yes

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Timetable/s

This course has not been
timetabled for 2019.

Future Student Enquiry Current UniSA Student Enquiry

Course aim

This course aims to develop students' understanding of marketing in the electronic environment. Extending key concepts covered in Marketing Principles: Trading and Exchange (MARK 1018), the course equips students with theoretical and practical knowledge by examining how marketing activities are executed over the Internet and contrasting these activities with traditional marketing approaches.

Course content

The following topics will be covered in the course: types of e-marketing business models, such as Business to Business (B2B) or Business to Consumer (B2C) and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; e-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.

Textbooks

Nil

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1018 UO Marketing Principles: Trading and Exchange

Students must have successfully completed the above course plus 49.5 units.

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, UNISA ONLINE, ONLINE
Online 10 Weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Task Length Weighting Duration
EXTERNAL, UNISA ONLINE, ONLINE
Assignment 2250 words max 50% N/A
Report 2250 words 50% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators

Degree this course is offered in