UO Social Media Engagement

Course aim

This course aims to extend students’ understanding of social media strategy, engagement and branding from both academic and industry perspectives.

Course content

This course will examine social media strategy, content, advertising and branding across multiple industry sectors. Students will develop in-depth social media strategy knowledge, an understanding of user profiles, and the ability to apply this insight to social media campaign development. Students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.

Textbooks

Nil

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1073	UO Introduction to Social Media

Specific program
Program	Subject Area & Catalogue Number	Course Name
MBCD	COMM 1057	Public Relations Theory and Practice
MBCD	COMM 1076	UO Public Relations: Theory and Practice

MBCD students must have completed EITHER of the pre-requisites listed.

Corequisite(s)

Nil

Teaching Method

Component	Duration
EXTERNAL, ONLINE ACTIVITY
Online	10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Presentation, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation