UO Social Media Engagement
Course Level Undergraduate
Area/Catalogue
COMM 3084
Course Level
Undergraduate
Study Method
100% online
Course ID
167842
Unit Value
4.5
UniSA Online Elective Course
Yes
Duration
10 weeks
Fees
View fees for this course
Course aim
Rapid increases in social media content across multiple platforms are leading to changes in the way organisations communicate. With a focus on engagement over content overload, this course will develop your understanding of social media strategy and branding from both academic and industry perspectives.
Course content
This course will examine social media strategy, advertising and branding across multiple industry sectors. Students will develop in-depth social media strategy knowledge and an understanding of user profiles aligned to high profile campaigns. Working with our industry partner in the creative industry sector, students will have the opportunity to extend their knowledge of branding and reputation management in a professional communication context.
Textbooks
Nil
Prerequisites
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| COMM 1073 | UO Introduction to Social Media |
Corequisite(s)
Nil
Teaching Method
| Component | Duration | ||
|---|---|---|---|
| EXTERNAL, ONLINE ACTIVITY | |||
| Online | 10 weeks x N/A | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Continuous assessment, Project
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation
Online Course Facilitators
