
UO Introduction to Social Media
Course Level Undergraduate
Area/Catalogue
COMM 1073
Course Level
Undergraduate
Study Method
100% online
Course ID
163401
Unit Value
4.5
UniSA Online Elective Course
Yes
Duration
10 weeks
Fees
View fees for this course
This course has not been
timetabled for 2022.
Course aim
To develop students’ understanding of social media as a communication channel, to critically analyse the role and prevalence of social media in contemporary society and to develop students’ awareness of their personal social media brand.
Course content
Students will be introduced to the concept of social media as a communication tool that traverses their professional and private lives. The course will encourage students to move beyond the role of social media user to critically evaluate their social media usage and profile, and to develop awareness of social media as a communication strategy used by many organisations. Weekly activities and assessments will encourage students to consider how social media is used in a range of professional contexts, drawing upon scholarly material, case studies and industry best practice.
Textbooks
Nil
Prerequisites
Nil
Corequisite(s)
Nil
Teaching Method
Component | Duration | ||
---|---|---|---|
EXTERNAL, ONLINE ACTIVITY | |||
Online | 10 weeks x N/A |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Continuous assessment, Report
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation