UO Integrated Communication Planning

Course aim

To consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context.

Course content

Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.

Textbooks

Smith, R. D. 2021, Strategic planning for public relations, 6th, Lawrence Erlbaum Associates, Routledge, New York

Prerequisites

Completion of 72 units or with approval of Program Director

Corequisite(s)

Nil

Teaching Method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Peer review, Presentation, Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation