Skip to content
unisa logo

Digital media is incredibly dynamic, encompassing a huge range of fields in the creative industries including digital and multimedia, animation, audio and video production, virtual reality, web design, as well as writing and publishing. The creative industries employ one per cent of the world’s working population – a staggering 50 million jobs worldwide*.

In a dynamic and innovative field, staying on top of digital trends and new technology is important – and people who are skilled in the production and application of digital media are in high demand. Our UniSA Online digital media degree collates the most in-demand skills professionals need to succeed in the digital media sector, from effective communication to technical skills and the latest digital software.

* Creative Economy Outlook 2022, United Nations Conference on Trade and Development.

Top digital media skills employers look for

  1. Technical skills: Digital and graphic design skills – ability to use Photoshop, Illustrator and InDesign and understand basic HTML and CSS coding
  2. Video, animation and audio production
  3. Develop compelling and engaging digital content for social media and other communication channels
  4. Soft skills: Collaborate with clients and team members
  5. Adopt an innovative design thinking mindset to come up with creative solutions

Get Your Digital Media Career Guide

Discover the essential digital media skills needed to succeed, career opportunities, and industry trends in your free 20-page career guide.


Digital Media Jobs

Almost half of those employed in creative occupations work within non-creative industries - these are often referred to as ‘embedded’ creative roles – and these types of jobs are on the rise. As more businesses bring digital and design functions in-house, more opportunities are being created for people with these skills.

Creative roles are found in almost every industry - from business, healthcare, financial services, IT, to community organisations, not-for-profit and government departments. Freelance careers are popular among professionals in the creative industries because of the flexibility it brings.


Digital content creator/producer

A digital content creator or producer possesses a broad technical skill set and an excellent understanding of digital media to create blog posts, videos, memes, GIFs, info-graphics, podcasts and work with analytics and search engine optimisation (SEO) tools.


Digital and social media manager

Digital and social media managers research social media platforms and tools; develop social media campaign strategies and plans, implement and monitor social media activity; and integrate social media elements into broader communication functions.


Online journalist

Online journalists combine traditional reporting skills with digital technology to develop interesting and engaging stories, and interact with audiences in new ways. Online Journalists present news and features on current affairs, and disseminate news through digital media technology and social media channels.


Visual communication designer

Visual communication designers are responsible for a broad range of visual communication design elements including website design and development, video production, art, illustration and graphic design; and use software applications to create visual design elements for publishers, web developers and multimedia companies.


Web designer

Web designers plan, create and code web pages to fit client needs; review website design elements and information architecture; analyse client needs and develop relevant documentation. Web designers collaborate with other web specialists including web developers and graphic designers.


Digital marketing and communication officer

Digital marketing and communication officers develop and manage digital marketing campaigns; utilise a range of techniques including paid search, search engine optimisation, and pay per click strategies; oversee the social media strategy for a company; and report on website performance and other digital activities.


Virtual reality curator

Virtual reality curators manage the acquisition, preservation, display and promotion of innovative virtual or augmented reality collections; collaborate with tech designers who work in 3D and use various computer programs to create animation that can mimic a world, and stay up-to-date with the latest trends in the industry.



Freelancers build a client base and gather a strong portfolio of work to present to potential clients when looking for creative work; interact with clients and understand their needs; be highly organised and flexible, and work towards tight deadlines. Common freelancing jobs include writing, editing, web design and graphic design.

Launch your digital media career

Unlock your creativity and bring your ideas to life in visually engaging ways.

If you’re looking to make a career change in digital media, studying a university degree is a great option to launch your new career. UniSA Online’s Digital Media degree will give you the knowledge and skills that employers are looking for while giving you the flexibility to continue working while you study. From day one, you’ll create an industry-standard portfolio to add to your resume while getting hands-on experience using the latest digital and graphic design programs.

Want to move up in your current role?

You could be working in related fields in media, marketing or communications and looking to upskill to land your dream role. Or you may love working on creative projects on the side and would like to turn your hobby into your career. Whatever your reasons, gaining a digital media qualification will help you stand out from the crowd.

People interested in a digital media degree can come from a range of roles and industries including:

  • Marketing and communication assistant
  • Digital content producer
  • Graphic designer
  • Website designer
  • Community engagement officer
  • Gallery, library and museum technician
  • Journalist or writer
  • Performing arts technician
  • Entrepreneur
  • Freelancer

Whether you’re looking to upskill and advance your current career or embark on a career change, UniSA Online’s Digital Media degree will give you the skills to help you achieve your goals.

Study Digital Media 100% online

Develop essential digital skills including graphic and web design, social media management, content creation, video and audio production, animation and digital storytelling. Create an industry-standard portfolio to add to your resume and get hands-on experience using the latest digital software.

Learn more

#1 in Australia for graduate employability

QILT Employer Satisfaction Survey, 2020-22 – Employability Skills Indicator. Public universities.


#1 young university in Australia for industry collaborations

2023 THE Young University Rankings – Industry Income Indicator


Ranked one of the world’s top young universities

Ranked #52, 2023 THE Young University Rankings.