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Bachelor of Business (Marketing)
Degree Level Undergraduate
Year 2025
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Entry requirements
Admission criteria
The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
Applicants are required to meet one of the following criteria with a competitive result:
Higher education study
- Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
OR
Vocational Education and Training (VET)- Complete an award from a registered training organisation at Certificate IV or above
OR
Work and life experience (for domestic students only)- Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
- Completed a 12-month UniSA Foundation Studies program or equivalent, or
- Qualify for Special Entry
OR
Recent secondary education- Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification
Essential requirements for admission
Prerequisites
NoneAssumed Knowledge
None
Degree overview
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Develop a broad skill set in brand management, advertising, retailing, strategic marketing, market research, as well as business intelligence and analytics.
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Explore consumer psychology and the scientific laws of brand growth.
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Be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise global brands like P&G and CBS.
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Combine creative thinking with data analysis to create marketing strategies that achieve organisational goals.
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Study with a global leader in brand management research.1
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UniSA Business is in the top 1% worldwide and awarded five stars.2
- Ranked in the Top 20 in Australia for Business and Management.3
1AFR BOSS Magazine, April 2018 - League of Scholars.
2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings.
3Ranked #18, 2024 QS Subject Rankings.
Snapshot
Study On Demand – a 100% online Marketing degree designed specifically for online learning. Take full control over your study - access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Digital technology is changing the marketing landscape which means it's an exciting time to join the industry. With a focus on providing leading-edge marketing knowledge and real industry experience, this is a versatile degree that will prepare you for a wide range of careers.
From marketing strategy, advertising, and media planning & buying, to sales, and marketing research and analytics – you'll gain a broad range of skills which will open up a world of opportunity when you graduate. You'll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.
What you'll learn
With a focus on providing leading-edge marketing knowledge and real industry experience, UniSA Online’s Bachelor of Business (Marketing) is a versatile degree that will prepare you for a wide range of careers.
This degree gives you a solid understanding of business fundamentals before moving into your marketing specialisation, where you’ll focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management.
As a graduate, you’ll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.
Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from some of the world’s largest brands - so your degree is highly relevant and valued by industry.
Become a social media expert
Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.
Choose the following courses as part of your elective sequence to graduate with a minor in social media:
- Introduction to social media
- Content creation for media
- Media Law and Ethics
- Social Media Engagement.
Study hours
Studying 100% online means you can engage with course materials at your own pace, whenever it suits you – there is no need to be online at a particular time. It’s flexible around your life so you can control your study schedule week by week. As a general rule, we recommend 10 to 15 hours of study a week for each course.
Assessment
All assessments, including exams (if required) are 100% online, meaning you’ll never need to travel to submit an assignment or find an exam venue.
Some of your assessments may include:
- an industry-relevant project
- an online presentation
- essays, reports and case-study presentations
- team-based projects.
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or virtual study tour overseas while you study. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Enrich your studies and your life – make overseas study part of your qualification.
Why Bachelor of Business (Marketing)
This degree is underpinned by the latest, most advanced marketing research. In fact, our research in the area of marketing is recognised as above world-class.1 We're also a global leader in Brand Management research.2
UniSA is linked to world-class academic research institutes, such as the Ehrenberg-Bass Institute for Marketing Science - our teachers are world-famous marketing experts.
Based at UniSA, the Ehrenberg-Bass Institute has more than 60 Marketing Scientists who make fundamental discoveries about how brands grow and buyers behave. As a student, you’ll have the opportunity to learn from researchers and Marketing Scientists who have advised some of the world's biggest brands.
Employers value the practical skills that our students develop. Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands - so your degree is highly relevant and valued by industry.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
As a UniSA Business student, you'll be eligible to join the Business Career Mentor Program (BCMP), an initiative designed to provide students and recent graduates with networking opportunities and career mentorship. You'll be paired with an experienced industry mentor to support your career development and transition after graduation, and be invited to professional development workshops and networking events.
12018 Excellence in Research for Australia (ERA)
2AFR BOSS Magazine, April 2018 – League of Scholars
Your career
Employers are looking for savvy business professionals who can create integrated campaigns that cut through the clutter, build meaningful relationships with customers, improve their competitive advantage and achieve organisational objectives.
A career in marketing can take you in several different directions – from traditional advertising and PR through to digital design and SEO. Having a broad skill set will be invaluable to your career. However, you may choose to hone your expertise in a more specialised role.
A UniSA Online Marketing degree can help you pursue the following careers:
- Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
- Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives.
- Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
- International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
- Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
- Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
- Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
- Sales and marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
- Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
Learn more about your career in Marketing >
Professional accreditation and recognition
This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.
Industry facts
Enquire now to study with UniSA Online
Control how and when you study with our 100% online degrees.
Your study experience and support
Study On Demand
Our online career-focused degrees give you full control and ultimate flexibility over your study. It’s Study On Demand, on your schedule, on your terms.
- Study 100% online - no need to come onto campus
- Choose from four start dates in January, April, June and September
- Learn in 10-week blocks
- Get support seven days a week - including on weeknights
- Access learning resources 24/7
- View course content before your term starts
- Work while you study
- Plan your study schedule ahead of time
- Fast-track your studies and receive credit for past study and/or work experience.
Why UniSA Online?
Our graduates get jobs
UniSA is ranked as the number one university in Australia for graduate employability.1 Join a university known for its employment outcomes. Your UniSA Online degree is more than just a piece of paper – it will prepare you to start your career or take it to the next level.
Specifically designed for online learning
Our team of academic and online experts have created interactive and media-rich course material using innovative digital technology and state-of-the-art teaching and learning resources. Every degree has been specifically designed for online learning to ensure you graduate with the skills and knowledge for your future career.
Backed by industry
Every UniSA Online degree is overseen by an experienced industry advisory board. We've also consulted with industry experts with a wealth of experience to design course content that reflects the most cutting-edge developments in your field. Our industry connections will enrich your online study experience - you'll be presented with industry problems that real organisations face. You'll also gain the skills and knowledge that industry are telling us they need in graduates.
Expand your professional network from wherever you are
Online study doesn’t mean studying on your own. You’ll connect with a community of other like-minded students – you’ll be able to share, debate and collaborate ideas through virtual classrooms, online chat, video conferencing, and online communication tools.
1 QILT Employer Satisfaction Survey, 2020-22 – Employability Skills Indicator. Public universities.
Student support
Studying can be challenging, especially when you’re also juggling work and other life commitments. You’re not studying 9-5, Monday to Friday, which is why we provide personalised, extended hour support services – including on weekends – so you can get help when you need it.
Dedicated Student Adviser support
Our Student Advisers will be an important part of your student journey – they’ll help you enrol, discuss your study goals, communication preferences, and will be your first point of call for all your general study questions. They’ll link you to an extensive range of support services and resources across the University and will help schedule appointments with specialised services if required.
Online academic support seven days a week
You’ll be supported by our highly experienced academic team of Online Course Facilitators and Online Tutors. Our academics will guide you through your learning and ensure you have an outstanding, high-quality education.
They can help you with your course materials and assessments, provide feedback on your work, assist you with referencing as well as answer any other course-specific queries. You’ll be able to contact your academics via email, online discussion forums and live messages in the online learning environment. You can also communicate in real-time and chat face-to-face with your academics online.
24/7 tech support
Our IT Help Desk is available 24/7 to provide assistance with your computer set up, student email, software requirements and other UniSA apps and student applications. You’ll be able to get support no matter what time it is.
24/7 digital environment
Our interactive online environment is a one-stop shop for all your study needs. You’ll be able to track your progress through the student dashboard, plan your study schedule, receive reminders on due dates for tasks and assessments, as well as collaborate and network with a community of other like-minded students.
Using innovative technology in online education, your study experience will be highly personalised based on your learning activities throughout your degree. Just like your own personal study coach, you’ll get tailored feedback to enhance your learning outcomes and ensure you’re successful in your studies.
What others are saying
I fell into sales by chance – marketing is something I’ve always been interested in without realising. I’ve already been able to apply my course content and suggest alternative strategies in our sales team meetings. Initially, I wanted to study marketing to see how I could help the company out, but as I progress through my degree, I can see all the different opportunities.
Michael Burbidge
Bachelor of Business (Marketing)
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I work full time and study part time online; it can be difficult, but I find I manage my time effectively enough to take on the study load whilst not losing too much in the way of leisure time and social activities. The biggest suggestions I can make are to make sure you use your smart phone/tablet and its calendar to schedule and remind you of everything. Use technology to your benefit and make sure you’re getting the most out of it.
Rylan Bruerton
Bachelor of Business (Marketing)
Online study allowed me to work full-time and commence my career straight away. It gives you the opportunity to develop discipline and self-management, and to work to your own schedule. I chose UniSA because of their strong reputation and the success of their graduates. There was certainly lots of support and I still felt very much part of the culture and the course.
Nicole Underwood
Bachelor of Management (Marketing), now Bachelor of Business (Marketing)
IT Requirements
As a general rule of thumb, any desktop or laptop computer purchased in the past three years should be capable of meeting your online learning needs. While mobile devices such as tablets and smartphones will be able to access most of your online course content, there are likely to be elements of most courses where we recommend you use a desktop or laptop computer. Your computer should be able to:
- run a modern browser (Microsoft Edge, Firefox 24, Safari 5, or Chrome 32 or later versions)
- run Java
- run programs to create documents, spreadsheets and presentations
- use a web camera and headset (or ear pods with microphone)
- Some UniSA Online degrees require an online exam. The online exam software – Remote Proctor Now – has specific capability requirements. Please refer to the system requirements prior to conducting your exam to ensure your computer is compatible.
Access free IT software and resources
As a UniSA Online student, you'll:
- Get free access to the full Office 365 ProPlus suite, which includes full versions of Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access and Lync software. Install the full suite on up to five different devices (PC and Mac compatible).
- Get 1Tb of personal storage that syncs with your PC or mobile device through OneDrive - it's like an extra hard drive that allows you to open any of your files from any of your devices, whenever you need them.
- Get free access to LinkedIn Learning - Access more than 5000 video courses on a broad range of topics such as: the Microsoft Office suite, time management and study skills, health and wellbeing, communication and presentation skills, photography, film making and designing your own games or mobile apps.
- Be able to connect with others using Microsoft Teams, Yammer and the Outlook Web App.
There are some degrees that have specialised software requirements. We've made this software available to students to access for free - you'll be able to download and install any of the required programs on your own device anywhere and anytime. See if your degree requires specialised software.
Check your device
Our computer system test will determine if your device has the base system resources and software required to study online. It'll also check the speed of your internet connection.
See if your computer, laptop or device is all set up and ready to go – it takes just a few seconds.
The application process is easy – just follow these simple steps:
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Check your eligibility
Take our eligibility checker and answer a few short questions to see if you’re eligible. You’ll be given an option to continue your application, save it for later or request a call back from a Degree Adviser if you have any questions. -
Gather your relevant documents
If you're eligible, you'll receive an email outlining the entry requirements and the relevant documentation you need in order to be considered.
In order to verify your academic qualifications, you'll need to upload relevant documents like your official parchment, certificates or transcripts. If you have work experience, you will need to upload your CV as well as any other documents like work references, professional recognition or accreditation or your training certification.
Your email will contain information on the specific documents you need to provide as well as a link to log in to your application. You'll be asked to create an account and set your own password. -
Complete your application and send through your documents
In order to proceed with your conditional offer, you’ll need to complete your application and provide required evidence of your previous study or work experience.
Alternative Pathways
- complete the Undergraduate Certificate in University Studies (Business)
- complete the UniSA College Diploma in Business
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When should I apply?
UniSA Online degrees start four times a year in January, April, June and September. There are key application dates for each term. If you're looking to apply for credit, there are different closing dates you need to be aware of, so it's always best to double check. Key dates can be found at unisaonline.edu.au/key-dates.
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Do I have to be online at set times?
All of our courses are asynchronous, meaning you choose when to study, whenever it suits you. However, if your degree has online exams, you will need to sit these at a designated date and time. Some courses may also require you to speak to your academics via phone or online communication channels at a mutually agreed time as part of your assessment.
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What academic support is available?
Our academics are available seven days a week, including weeknights. Throughout your degree, you’ll be supported by our highly experienced academic team of Online Course Facilitators and Online Tutors. Our academics will guide you through your learning and ensure you have an outstanding, high-quality education.
They can help you with your course materials and assessments, provide feedback on your work, assist you with referencing, and can answer any other course-specific queries.
You’ll be able to contact your academics via email, online discussion forums and live messages in the online learning environment. You can also communicate in real-time and chat face-to-face with your academics online.
If you need after-hours learning support, Studiosity is a great resource that can help you with your writing, academic language, grammar and referencing. You’ll also be able to chat online with a Studiosity online adviser.
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How is my degree structured?
Full-time students study two courses each term. It makes earning a degree completely achievable, especially if you’re working. Your degree is delivered over four terms each year. Each term runs for ten weeks with two-week breaks in between each term.
You’ll also have the option to go part-time, or switch between the two. If you need to take a break in your study, that’s an option too. We recommend speaking to your Student Adviser who can help you update your study plan and check when your courses are offered.
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What career prospects do I have with my university qualification?
Our degrees are designed in conjunction with industry experts, employers and professional associations, and informed by the latest developments in your field. You will graduate with in demand skills and up-to-date knowledge required by industry.
You will be studying with a university known for its employment outcomes. Your UniSA degree is more than just a piece of paper – it will prepare you to start your career, or take it to the next level. UniSA's online students have graduate employment rates well above the national average.*
UniSA Online qualifications follow the same Government Higher Education Standards Framework as our on-campus degrees. The parchment you receive at the end of your degree will be the same as any other University of South Australia student.
*UniSA External UG full-time employment rate 83% Graduate Outcomes Survey 2018
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What are the main differences between online, on-campus and distance education?
The knowledge you gain from each mode of study is the same – it's how you get there that's different. When you study online, everything from your course material to weekly activities and assessments are fully online. You'll communicate with academic staff and students via live messages, online discussion forums and email.
Studying on campus requires students to physically come on to campus at specific times to attend lectures, tutorials and practicals. On-campus students have face-to-face contact with academics and fellow students and also communicate via email and online discussion boards.
Distance Education involves physical course material packages being sent to students, usually print based but occasionally audio or video. Communication is usually via telephone, mail and email. In today’s digital era, distance education has been superseded by online education.
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