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Area/Catalogue
MARK 3020

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Course Level
Undergraduate

online

Fully Online
Yes

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Course ID
163784

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Unit Value
4.5

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UniSA Online Elective Course
No

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Timetable/s

2018 timetable due for release in October.

Course aim

To equip students with key concepts and skills that underlie brand management that enable evidence-based decision making for routine brand management tasks.

Course content

History and importance of branding, How brands grow, Brand competition, Brand loyalty and heavy buying, Mental availability, Physical availability, Building brand equity and distinctive assets, Brand awareness, Positioning and differentiation, Segmentation and targeting, Premium luxury brands, Word-of-mouth, Managing the marketing mix variables of 'product', 'price', 'promotion' and 'distribution/physical availability' and Consideration of brand management from ethical and international perspectives.

Textbooks

Romaniuk, J & Sharp, B 2016, How brands grow: Part 2, Oxford University Press , Melbourne, Australia

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 2034 UO Marketing Analytics

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, UNISA ONLINE, ONLINE
Online 10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Task Length Weighting Duration
EXTERNAL, UNISA ONLINE, ONLINE
Assignment 2000 words 50% N/A
Examination N/A 50% 2.5 hours

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators

Degree this course is offered in