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Want to work in digital media? Here are some of the skills you'll need

Want to work in digital media? Here are some of the skills you'll need

4 minute read

03 December 2021

In-demand digital media skills

Digital media encompasses a huge range of fields in the creative industries including multimedia, animation, audio and video production, virtual reality, web design, graphic design, and content writing and publishing – to name a few. You could be publishing blog posts, filming and editing videos, developing infographics, recording podcasts, or producing graphics for a new website you’ve designed, depending on your role.

Creative roles aren’t just found in advertising and creative agencies. Almost half of people employed in creative jobs work within non-creative industries (such as business, healthcare, financial services, and government departments). These are often referred to as ‘embedded’ creative roles, & these types of jobs are on the rise. As more businesses bring digital and design functions in-house, more opportunities are being created for people with these skills.

Below are just some of the jobs people you can find in the digital media sector:

Content creator
Digital content producer
Social media manager
Video editor
Animator
Art director
Digital graphic artist
Multimedia designer
Advertising manager
Art director
PR manager
Community engagement officer

As the digital media landscape continues to evolve, staying on top of digital trends and new tools, such as the Adobe Creative Cloud suite, is essential to a successful career.

UniSA Online's Bachelor of Digital Media

Develop essential digital skills including graphic and web design, social media management, content creation, video and audio production, animation and digital storytelling.

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