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03 December 2021

In-demand digital media skills


Digital media encompasses a huge range of fields in the creative industries including multimedia, animation, audio and video production, virtual reality, web design, graphic design, and content writing and publishing – to name a few. You could be publishing blog posts, filming and editing videos, developing infographics, recording podcasts, or producing graphics for a new website you’ve designed, depending on your role.

Creative roles aren’t just found in advertising and creative agencies. Almost half of people employed in creative jobs work within non-creative industries (such as business, healthcare, financial services, and government departments). These are often referred to as ‘embedded’ creative roles, & these types of jobs are on the rise. As more businesses bring digital and design functions in-house, more opportunities are being created for people with these skills.

Below are just some of the jobs people you can find in the digital media sector:

  • Content creator
  • Digital content producer
  • Social media manager
  • Video editor
  • Animator
  • Art director
  • Digital graphic artist
  • Multimedia designer
  • Advertising manager
  • Art director
  • PR manager
  • Community engagement officer

As the digital media landscape continues to evolve, staying on top of digital trends and new tools, such as the Adobe Creative Cloud suite, is essential to a successful career.

UniSA Online's Bachelor of Digital Media

Develop essential digital skills including graphic and web design, social media management, content creation, video and audio production, animation and digital storytelling.

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