UO Business Analytics

Course aim

To introduce students to the development and exploitation of business analytics capabilities within an organisation, and to specifically develop skill in the application and use of business intelligence tools.

Course content

Business Analytics capabilities within an organisation: Data as an asset; data types and metrics; data-centric enterprise architecture, Business Intelligence; Data quality, security and governance; building organisational capability; application of data analytics to strategy and decision making; data-driven organisational culture.

Business Intelligence concepts: motivation for BI; BI lifecycle models and approaches; privacy, ethical and legal issues.

Applied BI and analytics: components of common BI system architectures; data integration and the extraction, transform, load (ETL) process; security issues; data warehouse modelling and implementation success factors; Market basket analysis, data mining and associative rule mining; modelling customer behaviour and predictions; cluster analysis and outlier detection; knowledge discovery.

Textbooks

Sharda, R, Delen, D, Turban, E 2018, Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th edition, Pearson Higher Ed, USA

Prerequisites

Corequisite(s)

Nil

Teaching Method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Continuous assessment

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation