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Area/Catalogue
MARK 1016

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Course Level
Undergraduate

online

Study Method
100% online

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Course ID
163722

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Unit Value
4.5

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UniSA Online Elective Course
Yes

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Duration
10 weeks

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Availability/Timetable(s)
Study Period 1
Study Period 4

Course aim

To familiarise students with the concepts of individual consumer behaviour, and to acquaint students with applications of these concepts in the market place.

Course content

Consumer behaviour theories; empirical generalisations; customer loyalty; memory and mental availability (brand salience); patterns in belief and attitude data; influences on purchasing behaviour; segmentation; customer satisfaction/service quality; word of mouth recommendation; motivations; perceptions.

Textbooks

Nil

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1018 UO Marketing Principles: Trading and Exchange

MARK 1018 UO Marketing Principles: Trading and Exchange may be taken prior to or concurrently with MARK 1016 UO Consumer Behaviour.

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, ONLINE ACTIVITY
Online 10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Report, Test/Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators