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Area/Catalogue
MARK 3022

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Course Level
Undergraduate

online

Fully Online
Yes

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Course ID
163786

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Unit Value
4.5

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UniSA Online Elective Course
No

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Timetable/s

2018 timetable due for release in October.

Course aim

In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue.

Course content

Marketing as a corporate philosophy; linking marketing to other business functions; introduction to the strategic marketing simulation; marketing management; budgeting for marketing; forecasting for business management and achieving corporate outcomes with marketing.

Textbooks

Wood MB 2013, Essential guide to marketing planning, 3rd edn, Pearson, Sydney

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 2034 UO Marketing Analytics
MARK 3021 UO Essentials of Marketing Planning

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, UNISA ONLINE, ONLINE
Online 10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Task Length Weighting Duration
EXTERNAL, UNISA ONLINE, ONLINE
Report 3500 words 60% N/A
Group presentation N/A 40% 25 minutes

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators

Degree this course is offered in