UO Introduction to Social Media

Course aim

This course will develop students’ understanding of social media as a professional communication channel, and their ability to critically analyse the relationship between social media presence, personal brand, and reputation. The course will also develop students’ awareness of social media as a professional communication strategy used by both individuals and organisations.

Course content

Students will be introduced to the concept of social media as a communication channel that traverses their professional and private lives. Topics include social media usage in society, the impact of social media on interpersonal communication, social media privacy and ethics, social media reputation, analytics and metrics, social media platforms, and social media and celebrity. Students will also examine personal and industry case studies, and the use of social media as an organisational communication strategy.

Textbooks

Nil

Prerequisites

Nil

Corequisite(s)

Nil

Teaching Method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Creative work, Critical analysis, Reflection

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation