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Area/Catalogue
COMM 3077

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Course Level
Undergraduate

online

Fully Online
Yes

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Course ID
163209

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Unit Value
4.5

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UniSA Online Elective Course
No

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Timetable/s

2018 timetable due for release in October.

Course aim

To consolidate the knowledge and skills obtained by students in introductory and intermediate courses in a strategic communication context.

Course content

Students will develop an understanding of the integration, planning and management of key communication skills in an organisational context. The planning will be informed by organisational goals and extensive research and analysis of the situation, organisation, issues and publics. Advanced skills will be developed in the setting of communication goals and objectives, the development of strategies, tactics, budgets, and schedules, and the formation of measurement and evaluation plans. Consideration of relevant ethical, legal and social issues will be required, which will require students to apply and integrate theoretical knowledge and understanding in a practical context.

Textbooks

Smith, R. D. 2013, Strategic planning for public relations, 4th, Lawrence Erlbaum Associates, Routledge, New York

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number Course Name
COMM 1076 UO Public Relations: Theory and Practice
COMM 2092 UO News and Social Media Connections

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, UNISA ONLINE, ONLINE
Online 10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Task Length Weighting Duration
EXTERNAL, UNISA ONLINE, ONLINE
Continuous assessment 1800 words equivalent 40% N/A
Project 2700 words 60% N/A

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators

School of Comm, International Studies & Languages

Degree this course is offered in