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Area/Catalogue
COMM 2092

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Course Level
Undergraduate

online

Fully Online
Yes

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Course ID
163205

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Unit Value
4.5

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UniSA Online Elective Course
No

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Timetable/s

2018 timetable due for release in October.

Course aim

To expand students’ knowledge and skills in the writing, production and management of the tools used by organisations to communicate with the mass media and targeting publics through emerging social and digital media platforms.

Course content

Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.

Textbooks

Nil

Prerequisites

Common to all relevant programs
Subject Area & Catalogue Number Course Name
COMM 1076 UO Public Relations: Theory and Practice

Corequisite(s)

Nil

Teaching Method

Component Duration
EXTERNAL, UNISA ONLINE, ONLINE
Online 10 weeks x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Task Length Weighting Duration
EXTERNAL, UNISA ONLINE, ONLINE
Continuous assessment 2700 words equivalent 60% N/A
Project 1800 words 40% N/A

Fees

EFTSL*: 0.1250
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Online Course Facilitators

School of Comm, International Studies & Languages

Degree this course is offered in